Case study · Emireum Properties · Marketing
A 360° Performance Marketing System for a Growing Agency Brand
Full-funnel performance marketing for Emireum Properties — paid social, search, retargeting and creative strategy run as one accountable system.
- Performance Marketing
- Paid Social
- Search Ads
- Creative Strategy
2.8x (to be verified)
Return on ad spend
+64% (to be verified)
Enquiry volume growth
9 (to be verified)
Channels unified into one system
The Challenge
Emireum Properties was spending across Meta, Google and portals — but each channel ran in its own silo, with its own agency logic and its own version of the truth. Attribution was guesswork, creative was recycled, and scaling spend just scaled waste.
The mandate: one accountable performance system across every channel, with creative, budget and measurement decisions made from a single view of the funnel.
The Approach
- Measurement before media. Server-side tracking, UTM discipline and a single dashboard reconciling ad-platform numbers against CRM reality — so "what's working" stopped being a matter of opinion.
- Full-funnel structure. Cold prospecting (video-first on Meta), warm retargeting (dynamic listing ads), and high-intent capture (exact-match Google search) each with distinct budgets, creative and success metrics.
- Creative as a system. A refreshing library of hooks, formats and angles — agent-led video, market-data snippets, project walkthroughs — tested on a fixed cadence instead of ad-hoc bursts.
- Weekly budget re-allocation toward whatever the blended CAC data said was winning.
The Execution
The first month was rebuild work: account restructures, pixel and conversion-API hygiene, and killing overlapping audiences that had been bidding against each other. From month two, the system ran on a weekly test-learn-scale rhythm, with creative fatigue monitored per audience and landing experiences matched to ad promise — no more generic homepage dumps.
The Results
- 2.8x blended return on ad spend across the engagement [VERIFY]
- 64% growth in monthly qualified enquiries at flat media budget [VERIFY]
- Nine channels and placements consolidated into one reporting and decision framework [VERIFY]
- The internal team inherited a documented playbook — structure, naming, testing cadence — they still run today [VERIFY]
Testimonial
[PLACEHOLDER — replace with real client quote from the Emireum Properties engagement]
— Founder, Emireum Properties